I build businesses where product, technology, and go-to-market meet scale.
Founder of Searchmetrics. SVP Enterprise at Semrush. Builder, business angel, advisor.
Searchmetrics
Built the leading SEO & content marketing platform from the ground up. Scaled internationally across US, UK, and DACH markets.
Semrush Enterprise
Built the enterprise division from scratch post-IPO. Designed GTM motion, hired the team, and shipped the product.
Investments & Advisory
Due diligence for PE firms, board advisory roles, and hands-on startup coaching across SaaS and MarTech.
Award Winning Products
Products recognized as best software in their category in Europe and USA. Personally won European Search Personality of the Year.
Knowledge sharing is caring
Speaker at global conferences over the past 12 years including DLD, OMR, SMX, Pubcon, Web Summit, Webit, and many more.
The Journey
Founded Searchmetrics
Built one of the first enterprise SEO platforms from a Berlin apartment. Grew from zero to a category-defining SaaS product used by Fortune 500 companies worldwide.
Exit Ecards and More
Sold Germanys largest e-card platform grusskartenfreunde.de to Rocket Internet which later became Wunderkarten/Bonnyprints a multi-million Euro web-to-print business.
US Expansion
Opened the San Mateo office to attack the US market. Built a dedicated sales, marketing and CS team, securing enterprise logos like eBay, Symantec, and Nike.
Search Personality of the Year
Awarded Search Personality of the Year by the European Search Awards for contributions to the SEO industry.
Exit from Searchmetrics
After 14 years of building and operational scaling to $25M ARR with 250+ employees, I exited Searchmetrics.
Board Advisory & PE
Intense period of board advisory and private equity work, helping multiple companies with growth strategy and execution.
Joined Semrush
Took on the SVP Enterprise role at Semrush to build the enterprise business unit from scratch — new ICP, new pricing, new sales motion.
$30M+ Enterprise ARR
Scaled the enterprise segment to significant ARR growth in two years after launching it. Built a 100+ person team across product, engineering, solutions, marketing and customer success.
Core Expertise
GTM Strategy
End-to-end go-to-market design for B2B SaaS — from ICP definition and pricing architecture to sales motion and channel strategy. Proven at $1M→$25M ARR.
SEO & AI Optimization
Deep domain expertise in search infrastructure, crawl optimization, and data-driven content strategy. Built the category-defining platform at Searchmetrics.
Leadership Coaching
Scaled teams from 5 to 250+. Experienced in hiring, developing, and retaining high-performance sales, engineering, and CS organizations across US and EU.
Projects
Semrush Enterprise
Built Semrush Enterprise product and business from scratch as complementary offering to the main Core Semrush product. Scaled to $30M ARR in 2 years.
View Project
Searchmetrics
The pioneer in technical SEO and content marketing analytics. Marcus founded the company in 2005 and scaled it into a global enterprise powerhouse used by thousands of top-tier brands.
View Exit
Advisory & Investing
Partnering with leading Private Equity firms to optimize SaaS portfolio growth. Coaching technical founders, advising boards on SaaS GTM, angel investing.
Get in TouchGet in Touch
Let's discuss how my experience in scaling Enterprise SaaS can help your organization reach its next milestone.